Wool & Water: What's in a Name

 After months and months searching for the perfect label name, I came across Wool & Water, a chapter name in Through the Looking Glass by Lewis Carroll. Within the chapter Alice is handed knitting needles which turn into oars, allowing her to row down a beautiful stream that suddenly appeared. This is exactly what I feel the knitting needles did for me and so, combined with the fact I was about to move from London to Amsterdam, the city of water, it all made perfect sense!


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